Frequently Asked Questions

Can I really compete in today’s media world for revenue?

I hear all the time from local media executives that the world has changed and that large companies are driving prices down and stealing all the national business. Good for them. Your job is to create to create a sales strategy that wins, not complain about the world. The MD in MD Media Sales has created successful revenue plans for stations with poor ratings to multi-media companies in unrated markets. It starts with a revenue strategy.

What does that mean, it starts with a revenue strategy?

We’ll examine your competitive landscape, your sales team’s approach, your Unique Selling proposition, your hiring, training and compensation of your sales team, and even your pricing strategy. Remember, the more the other guys sell to the low rate clients, the more opportunity there is for you to grow your business by getting real value for your inventory.

You spent your career in radio, but it’s a different world now.

Yes it is, but Michael Doyle helped start and manage a digital agency for Entercom (SmartReach Digital) where they grew the revenue in just three years from less than a million to north of $30 million. He focuses not on selling the products, but I creating marketing solutions for clients. Let the other guys fight over the low rent business, develop a plan and a team that has control of your revenue by offering solutions. The late Don Beverage used to say, “You can compare the price of a product, but you can’t compare the price of a solution.” Be in the solutions business.

How can I afford your services? Things are tight.

The real question is, can you afford not to change? MD Media sales will work with you on a monthly plan that works for both of us, and even create an incentive based upon your overall revenue success in a year. I will get in the trenches and tie much of my compensation to our mutual success.

You spent your career in radio, but it’s a different world now.

Yes it is, but Michael Doyle helped start and manage a digital agency for Entercom (SmartReach Digital) where they grew the revenue in just three years from less than a million to north of $30 million. He focuses not on selling the products, but I creating marketing solutions for clients. Let the other guys fight over the low rent business, develop a plan and a team that has control of your revenue by offering solutions. The late Don Beverage used to say, “You can compare the price of a product, but you can’t compare the price of a solution.” Be in the solutions business.